Tutorial to become a DoubleClick Campaign Manager expert

This article is a complete guide for a user to become a DoubleClick Campaign Manager. This article give study material and interface overview required for understanding the use of DoubleClick Campaign Manager in Digital Marketing operations and requirements to get certified. 



User who wants to build their career in Ad Operation, Media Planning, ad traffickers and Digital Marketing analysts, – This article will guide them through curated help content and online training, so that you can learn and master DoubleClick Campaign Manager based on how you use the product.

For a better understanding I’ve divided my tutorial in two parts Technical and Operations ( Which will help the user to clear certificate and interview to get a job )


Google offers its own study materials and you can Get started with DCM Academy,

However the the study material on DCM academy is completely scattered. 

Google also offer an amazing DCM support center but one should have an access to DCM UI to read help center article.


For the ease of the users I’ve listed all the topics and its links to read  


The core curriculum: DCM Fundamentals eLearning and Certification


DCM Fundamentals covers key concepts, including:


Ad serving basics


How to use the DoubleClick Campaign Manager interface


Account structure and administration


Step-by-step ad trafficking instructions


Creating Floodlight tags for conversion tracking


Best practices for managing ads, placements, & creative

An overview of reporting.

If you are looking for a trainer led training please visit our site trainmehub for more information
on the course.

http://www.trainmehub.com